Content Creation and Design

Let's get the word out

Copywriting, Editorial, Newsletters, In-App Messaging

Multi-Channel Core Rulebooks Launch Campaign

Led content strategy for the 2024 Core Rulebooks launch across web, app, and email—delivering onboarding flows, editorial explainers, and campaign messaging tailored to both new and returning players.

SRD 5.2 Release

Crafted clear, empathetic messaging around SRD 5.2’s Creative Commons release—collaborating with legal and community teams to rebuild trust during a pivotal, high-stakes moment for the D&D creator community.

Approach

From strategy to storytelling, I help shape the voice of one of the world's most popular fantasy IPs.

My work spans product launch campaigns, high-impact newsletters, and value-add editorial—all with one goal: to make players care, click, and come back for more.

Process

Every piece of content begins with one question: what do users need to feel, know, or do next? I combine user-first research with strategic copy to deliver experiences that are not only informative, but deeply engaging.

Work Experience

I act as the conduit between our Design team, Marketing team, and Leadership team. My goal is to ensure Dungeons & Dragons is represented correctly while connecting with our fans and getting them excited about the game.

Editorial

Research and craft conversion-driven D&D content across digital platforms.

Copywriting

Edit PR statements, articles, and internal communications to stay on-brand and in compliance with the Wizard's House Style Guide.

Newsletters

Write value-forward email campaigns that speak directly to players.

In-App Messaging

Create engaging content that gets players excited to open the official D&D Beyond app.