Content Creation and Design

Let's get the word out

Copywriting, Editorial, Newsletters, In-App Messaging

Approach

From strategy to storytelling, I help shape the voice of one of the world's most popular fantasy IPs.

My work spans product launch campaigns, high-impact newsletters, and value-add editorial—all with one goal: to make players care, click, and come back for more.

Approach

Every piece of content begins with one question: what do users need to feel, know, or do next? I combine user-first research with strategic copy to deliver experiences that are not only informative, but deeply engaging.

My Work

I act as the conduit between our Design team, Marketing team, and Leadership team. My goal is to ensure Dungeons & Dragons is represented correctly while connecting with our fans and getting them excited about the game.

Editorial

Research and craft conversion-driven D&D content across digital platforms.

Copywriting

Edit PR statements, articles, and internal communications to stay on-brand and in compliance with the Wizard's House Style Guide.

Newsletters

Write value-forward email campaigns that speak directly to players.

In-App Messaging

Create engaging content that gets players excited to open the official D&D Beyond app.

Content Creation and Design

Approach

Approach

My Work I act as the conduit between our Design team, Marketing team, and Leadership team. My goal is to ensure Dungeons & Dragons is represented correctly while connecting with our fans and getting them excited about the game.

Editorial

Copywriting

Newsletters

In-App Messaging

My Work

I act as the conduit between our Design team, Marketing team, and Leadership team. My goal is to ensure Dungeons & Dragons is represented correctly while connecting with our fans and getting them excited about the game.